The Helvetica font originated in Switzerland, designed by Max Miedinger in 1957, and its name means "the Swiss typeface". It brought the idea of Swiss design popularity around the world. Helvetica is so popular because it is easy to read, clean, and is neutral enough to project ideas onto. Many brands use Helvetica, such as Target, Oral-B, Nestle, American Apparel, and Harley Davidson.
In the film Helvetica, the 3 design movements discussed are modernism, post-modernism, and grunge. One of the featured designers is Matthew Carter, who designed popular fonts such as Verdana, Georgia, and ITC Charter. It talks to other designers too, such as David Carson, the designer for Raygun Magazine. Carson is not a trained designer, which affects his work in that he does not follow commonly accepted design guidelines. The movie also talks to designers like Paula Scher, Massimo Vignelli, Wim Crouwel, Michael Bierut, and Rick Poynor.
Some examples of Helvetica can be seen below.
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